Only 6 out of 21 states didn’t violate anti-tobacco ad laws in 2012-13

NEW DELHI: Andhra Pradesh led in the number of violations of the Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003 (COTPA) with prosecution of 71,705 persons and collection of Rs 52,83,948 as fine between April 2012 and September last year.


Parliament was informed by Health Minister Harshvardhan that the enforcement of COTPA is the responsibility of the states.


Of the 21 states for which data was available, six had not reported any cases during this period. Only four states exceeded the prosecution/challan of more than 10,000 persons.


In Tamil Nadu, a total of 26,081 persons were prosecuted and a sum of Rs 27,73,750 was collected as fine. Karnataka had 19,030 prosecutions resulting in collection of Rs 19, 58,724 as fine, while Rajasthan had 12,891 prosecutions and Rs 13,51,314 as fine.


COTPA Amendment Rules 2011 were notified in August 2011. These rules mandate prohibition of sale of tobacco products to and by persons below the age of eighteen years and recovery of fine thereon by the authorised officers.


The then health secretary in August last year had written to all the chief secretaries and director generals of police in states/union territories for implementing the rules related to regulation of advertisements at points of sale.


Based upon the request of Health & Family Welfare Ministry, the then home secretary in May this year sent an advisory to the director generals of police in states /union territories to incorporate COTPA as one of the agenda items in the monthly crime review meetings at the district level.


In June this year, then Health Ministry additional secretary wrote to all the chief secretaries and administrators in states /union territories to make compliance to COTPA a necessary condition in the licenses being issued to eating house and restaurants.


Meanwhile, the Health Minister said in reply to another question that multimedia campaigns are implemented for behaviour change on mass media supported by outdoor media such as hoardings, bus panels, information kiosks, folk performances and exhibition vans for creating awareness and demand generation at service centres/facilities across the country among general population on services being provided to prevent AIDS.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories