MAM

O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/06/23/Cannes%20Lions.jpg?itok=Cm7O7hFQ

MUMBAI: Filaria (vernacularly known as Haatipaon) is a venomous disease which gallops million lives in India due lack of awareness amongst people. The mandate to generate this awareness amongst the target, so that they could accept medication was given to Ogilvy and Mather Mumbai. The result of which was the creation of TVC ‘Giant Footprints’ by O&M executive creative director Sumanto Chattopadhyay.

The TVC got not just a million feet to medical centers but also garnered a silver Lion at the ongoing Cannes Lions 2015.

“I pushed hard to get the campaign registered at Cannes Lions, but the fact that it did not win any accolades in India was raising doubts in my mind. Now the fact that it indeed won a silver Lion is extremely satisfying,” says Chattopadhyay to indiantelevision.com.

The TVC was shot in Apte village in Bhor district of Maharashtra, and was targeted towards all the rural and semi rural parts of the country. “The core idea behind the video was to make it look like a universal India video which is relevant to each and every part of the country. So, be it for someone watching it in east or south India, it should resemble his or her locality,” informs Chattopadhyay.

“Cannes Lion is an amazing recognition but the number of people who reached medical centers after watching the video is something more inspiring,” asserts Chattopadhyay.       

Besides O&M's silver Lion is for the ‘Giant Footprints’ campaign for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare (Filaria Dose) India had one more winner in the Pharma category. Medulla won a bronze Lion for the ‘Spinning Living Room’ campaign for Johnson & Johnson's Cinnarazine in the Print section.

McCann won two silver Lions, one for its campaign for Dabur's Gastrina and other for Essel Group's Dish TV. The agency is the only Indian organization so far to win two Lions in 2015. Grey won one silver Lion for its campaign for DHL while Taproot Dentsu bagged a bronze Lion for its Pimp creative for Bennett Coleman's Mumbai Mirror.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/saina.jpg?itok=IQeQE9Xc
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/One-Obsession_1.jpg?itok=5BmKk-fg
Oakley unveils new brand movement with One Obsession campaign

MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Dh_RTlBUYAAv-lg.jpg?itok=vsQxQ54D
Reliance plans to raise $6bn for consumer biz

MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories