MAM

New technology to fuel the revenue growth for broadcasters in 2014

NEW DELHI: GAIAN Solutions India, a leading Technology and Consulting company that develops products and solutions for the Media and Entertainment industry, launches MAYA Platform for Satellite Broadcasters.

 

The LIVE Demo of ‘Maya Platform’ can be viewed between 21st to 23rd January at  ‘Gaia TV’ Stall No.C-183, Upper Floor, Hall No. 18, Convergence India 2014, PragatiMadian, New Delhi.

 

Intoday’s fierce and highly competitive broadcasting environment, sole revenue generating models of straight jacket spot selling are fast becoming redundant.

 

A highly fragmented audience and an emerging class of smart advertisers exposed to the world of internet/world wide web are craving for a similar experience on TV as well since it’s the biggest screen in any household. This has made the industry look for a solution enabling localized content distribution and alternate possibilities of targeted advertising to create value for both broadcasters and advertisers.

 

Addressing this need ofthe industry, Maya platform by Gaian Solutions is a technology that offers exciting real time localized cloud content services thus offering powerful tools to enhance Broadcasters programming content. This is done by delivering different broadcast content (Programs, Overlays, Advertisements, etc.) simultaneously across different locations at the same time. It has potential to change Satellite Broadcasters revenues by orders of magnitude.

 

Chandra Kotaru, President and CEO - Gaian Solutions said “From the outsetwe have set the bar for technological innovation in digital TV, achieving an unrivalled array of industry firsts.Another such innovationMayais a breakthrough solution which has phenomenal potential to grow Indian TV industry by magnitude and it will increase value for all stake holders of Indian TV Broadcast ecosystem.”

 

The Maya platform offers six never-before seen solutions to the challenges and opportunities facing today’s broadcasters.

 

1. IP Free Edge Insertion: Maya’s localization technology integrates internet feeds and cloud content delivery mechanisms right into the uplink broadcast eliminating the need for internet connectivity at the edge devices. This liberates broadcasters from any kind of ecosystem challenges in commercializing localized data services.

 

2. Platform Agnostic Localization: Maya is platform agnostic ensuring seamless localization across all delivery channels be it a satellite broadcast or an OTT platform.

 

3. Satellite IRD Cloud Receiver: For the first time ever, Maya’s IRD integrates cloud and satellite reception into one device.

 

4. Full Featured HD IRD Storage Streamer: Therefore this full HD IRD player and streamer ensure savings on broadcasters HD migration budgets.

 

5. Full Featured Back Office & Self care Portal: Maya offers a full featured Back Office & Self-Care portal to automate the work flow of sourcing, delivery, approval, distribution, proof of play and billing of local advertisements

 

6. Automated Social Media Feed Injection: Maya allows broadcasters to report breaking news, latest events and trending topics, as they happen on Social Media platforms.

 

Thus Maya allows broadcaster to:-

 

  • Change the broadcast deferred by region and by time at a click of a button from central studio. Deferred Broadcast by Region

 

  • Enhance coverage of local events, rallies, and public meetings etc., on one part of the TV screen while the other part continues to run on the primary screen

 

  • Insert all overlays of the edge using MAYA Edge Insertion Device that is 3D ready

 

  • Supports local storage, advance audio options and unlimited regional language.

 

  • Grow engagements with minimum CAPEX wherein the investment can be made by region right for localization.

 

  • Go local on a global platform (GLOCAL Concept). ‘Maya’ is a Television broadcaster’s localization platform.

 

In a nutshell, Maya platform provides an end to end seamless solution to Satellite Broadcasters’ various needs of management & controls of hardware, software, content & business services by advance usage of technology.  Prime aim is to increase more avenues for satellite broadcast industry to increase business intake, top line revenue as well as improve the bottom line profitability.

 

Maya Platform has already found the partners in Indian Broadcast Industry, Information TV Private Ltd , the network which owns and operates 9x News and India News bouquet of TV channels and Spoorthi Communications Pvt. Ltd. which operates ‘10TV’a Telugu News channel from Andhra Pradesh,  have commissioned Gaian Solutions to install ‘Maya Platform’ for their channels.

 

To speak about Maya Platform, Kartikeya Sharma, MD of ITV Network said, “There has always been a notion that news channels are not profitable, but I feel quite contrary to that. I think news channels can be profitable if we get our business models right. Things are changing rapidly and technology has a very important role to play, so if channels adapt and learn technology, then it can be really helpful in their growth and Maya Platform is the key.

 

‘We are really exited to adopt Maya Platform, as it opens various new ways to communicate with our viewers at grass root level where they are more concerned with local issues which directly affect and influences their life, Maya Platform helps us do so and monetize local advertising opportunities at the same time,” Quoted S. Prasad, COO of  10TV.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_2.jpg?itok=MCFWy-vX
Maxus, Tata Sky shine at Big Bang Awards

The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named 'Client of the Year' for its innovative 13-episode TVC campaign called Daily Dillagi.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_0.jpg?itok=rEOZqSB1
Dentsu, Facebook: the problem with digital advertising

The advertising industry just got a hit in an area where it hurts: right in the solar plexus. Last week, Japanese ad agency Dentsu which accounts for a lion’s share of advertising in Japan, admitted that it had overcharged (read: “fleeced”) digital clients to the tune of Yen 230 million between...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_1.jpg?itok=VhQYRN3O
Content Vs Market debate dominates: CMS Asia 2016

MUMBAI: Post-lunch panels are always a challenge, but panellists – The 120 Media Collective’s Roopak Saluja, Optimystix Entertainment’s Sanjeev Sharma, GroupM’s Tushar Vyas and Havas Worldwide’s Nirmalya Sen -- at the Content Marketing Summit Asia 2016 were up for it as they discussed if media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Default.jpg?itok=QA97TsFe
Five steps to build a strong brand: Kantar Millward Brown

Curating the top 50 most valuable brands list in India was an eye-opener in many ways, said Kantar Millward Brown MD Dinesh Kapoor, referring to the valuable insights that brands can gather from the data available to the agency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_3.jpg?itok=tU7tcNYW
amarujala.com among top three news websites of south Asia

amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_2.jpg?itok=u9GIqy-S
Priyanka creates 'Reflections' for Blenders Pride

NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_6.jpg?itok=lLXPRekW
Maxus strengthens global board with three additions

Maxus has announced the strengthening of its global senior management team with three new appointments to its executive board.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-2.jpg?itok=wLhxb0Tm
iProspect elevates Muddassar Memon to AVP – creative & social

In line with the growing business, iProspect has fortified its talent strength to a strong 270-people team. This also brings with it structural changes as key people have moved up the organisational ladder in the system. Muddassar Memon takes on the role of AVP – Creative & Social. Reporting...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_1.jpg?itok=pAfa41MA
iProspect India bags seven new brands

The digital performance agency from Dentsu Aegis Network iProspect India has bagged seven new accounts for its social media and creative mandate – namely Aditya Birla, Wildcraft, Ayurwin, ICICI Bank NRE Service, Max Fashion, Extramarks and Sunshine (Ashok Leyland) within the last one month. While...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories