MAM

Mumbai Marathon: Media professionals run for a cause

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/17/marathon.jpg?itok=tzdEqlKP

MUMBAI: On the day that Mumbai runs, it’s another city altogether. No honking, no mad rush to reach somewhere, but an army of runners, who want to test their limits, painting a healthier sight of the maximum city.

Keeping aside the usual business suits, a whole bunch of executives right from broadcast companies, media agencies to marketers and advertisers will once again don their running shoes as they join others for the 2015 edition of the Mumbai Marathon.

The largest marathon in south east Asia, which will take place on 18 January, will see media veteran Bharat Kapadia running half marathon; his 12th marathon, overall. “Last year, I ranked 47th in my category. I started running at the age of 54. I have been training with a group called 'Be Fit' and we have been practicing on alternate days from 6 am to 8 am at Juhu Beach,” he says proudly.

Kapadia believes that for people, who are hesitant to run, it’s all a mind game. “Anybody can run. 75 per cent of it is a mind game. No one is a born athlete. Also, the benefits of running versus that of visiting a gym can’t be compared,” he adds.

Agrees his follow runner, HDFC Life marketing, product, digital and e-commerce senior executive vice president Sanjay Tripathy. “It is a great way to test your limits and prepare your mind for bigger challenges in the life. One can also see it as an opportunity to meet like-minded people,” he says, while adding that he will be running his seventh marathon for which he has been preparing for three months now.

For Spatial Access founder Meenakshi Menon running the dream marathon is like child’s play. A regular runner, Menon will be running for her NGO Vanashakti along the likes of film director Namita Roy Ghose. “Lately, running has become sexy so a lot more people are up for the challenge. I believe everyone should run for a cause because the country lacks social compassion and to be great country it is a must,” she opines.

India chairman and managing director Sunil Lulla will be running the half marathon with two partners of which one is physically handicapped. “I will be running for Children's Movement for Civic Awareness,” says Lulla who is running his sixth marathon.

Media agency Vizeum India managing director Yesu Yesudas is running the marathon. And he has taken to social media to raise funds for two of his causes: an old age home and orphanage Swagat Ashram in Mumbai, and a tribal school Vidya Vanam in Tamil Nadu.  "I have a desire to raise Rs 500,000 for these two causes. I am making a personal contribution of Rs 100,000," he announced on Facebook.  And he went on to urge his friends to contribute Rs 2,000 each to help him reach his goal.

GroupM ESP entertainment, sports and live events national director Vinit Karnik says that the property has been evolving over a period of time and it is highly commendable. “The organisers i.e. Procam have done a fantastic job and it is one of the most well respected and well organised sports property in India. Right from the registration of the participants to the doubts of the participants on the actual day about their well being is taken care of completely by the organizers,” he highlights.

This year five new brands, namely Cigna TTK, Jabong.com, Volini, TUI, and India Cares Foundation have associated with the event as health insurance, online retail, recovery, travel and philanthropy partners, respectively.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/One-Obsession_1.jpg?itok=5BmKk-fg
Oakley unveils new brand movement with One Obsession campaign

MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Dh_RTlBUYAAv-lg.jpg?itok=vsQxQ54D
Reliance plans to raise $6bn for consumer biz

MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/itc.jpg?itok=4kZs7OhG
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Design_Idea.jpg?itok=JMNhNYb4
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/tac.jpg?itok=BJKCB2KJ
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/grofers_img3.jpg?itok=cJQ-35gp
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories