MUMBAI: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, today announced a recent new business win for August 2014. The Raymond Group – India’s leading Textile and Apparel Company and a global conglomerate has appointed MSLGROUP as their partner for strategic advisory, creative unbound communications and engagement solutions in the country.
Commenting on the new business win, Jaideep Shergill, CEO India, MSLGROUP, said, “Partnering with The Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programs that excite and inspire.”
The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management.
“The strength of MSLGROUP pan India network coupled with the team’s ability to understand our business and recommend creative ideas were pivotal in our decision to appoint them as our communications partner. In this cluttered marketplace, it is essential not just to connect with our consumers but also to engage them in a meaningful dialogue. We look forward to working with MSLGROUP to reach out to our ever growing consumer base spread across product categories, thus reinforcing our strong brand equity,” said Rohit Khanna, Head – Corporate Communications, Raymond Limited.
The Raymond Group offers end-to-end solutions for fabrics and garmenting in India. Some of the leading brands within its portfolio include Raymond, Park Avenue, Color Plus, Parx and Raymond Premium Apparel amongst others. Raymond also has one of the largest exclusive retail networks in the textile and fashion space in India through its exclusive chain of outlets – ‘The Raymond Shop’.
As part of the diversified group, Raymond also has business interests in men’s accessories, personal grooming & toiletries (Park Avenue Deos, Beer Shampoo, Speed Shower and KS Deos), prophylactics (KamaSutra Condoms), energy drinks (KS Energy Drinks), files & tools and auto components.