Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!

It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new specialised agencies have taken home Abbys for impressive pieces of advertising. Milestone is among this set of newbie winners.

Milestone kept up with its winning streak and has swept up 9 major awards against a staggering 17 nominations at the prestigiousGoaFest ’14 Abby’s& took home3 Gold, 2 Silver and 4 Bronze awards for its landmark campaigns for ABP News, McDonalds and Viacom 18. Continuing to defy the status quo in industry with their inventive and challenging media campaigns, Milestone placed 3rd overall at the GoaFest which saw over 3000 entries from industry stalwarts.  

Within 4 years of existence, Milestone Brandcom has creatively altered the conventional face of the OOH Industry whilst challenging the largest of advertising networks with their creativity and delivery. For the second year in a row, Milestone Brandcom created a benchmark in the industry by showcasing some of its finest snippets of authentic work, built purely to benefit the brands.

The AapkoRakheAage campaign for ABP News won a Silver in Best use of Special Events & Stunts/Live Advertising, two Bronze awards for Best use of Ambient Media – including in theatre {Cinema} and Special Build - Bronze, Media & Publications categories. Bhaag Milkha Bhaag campaign for Viacom 18 picked up a Gold for Experimental Advertising and Bronze for Use of promotional stunts. Milestone Brandcom’s much appreciated McDonalds Double Burger campaign won two Golds for Best Use of Outdoor and Best Use of Ambient Media – including in theatre {Cinema}  and Silver for Best use of Special Events & Stunts/Live Advertising

Nabendu Bhatacharyya, Founder & MD Milestone Brandcom said on the awards, “This is our second year at the GoaFest and we are happy that our efforts have been recognised in 9 major categories and we had a total shortlist of 17 entries. It is a huge moment for us and we hope to keep up the winning streak. We would like to thank our colleagues, clients, media partners, stake holders & well-wishers for all their support! In less than 4 years, we have gone from strength to strength and there is no stopping us now. When we started out, we aspired to raise industry standards with creative output and maximise industry possibilities irrespective of bottom line restraints. I am proud to say that we at Milestone Brandcom have lived upto that and our achievements are testament to it. We are thirsty for more and hope to raise industry standards further!”

At a time when the Outdoor Advertising industry is growing at rate of 7% and its size being pegged at 1900 cr, Milestone Brandcom’s success is a noteworthy one where a single entity has managed to prove that strategic and innovative outdoor advertising can deliver much more than conventional streams.


Click here for full report

Latest Reads
Havas appoints Mediacom's Karl Wu as Greater China CEO

Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China. Based in Beijing, Wu will be responsible for Havas's brands -- Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group...

MAM Media and Advertising People
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories