MUMBAI: Mumbai-based Boiling Point Communications has bagged the creative account for Zodhita Health Solutions, a health and hygiene company, following a multi agency pitch.
 
Says Zodhita Health Solutions country head Shankar Shinde, "We had two large and two medium agencies pitching alongside Boiling Point Communications. The account size is pegged at Rs 100 million."
 
Adds Boiling Point CEO & creative head Niket Karvir, "We will plan a 360 degree campaign and will concentrate on radio, outdoor media, print, television and a host of BTL activities." 
 
Internet will also play a major role in the company‘s marketing activities. "We will be allocating approximately 25 per cent of our spends towards internet," Shinde says.