MUMBAI: Keen to engage with its current and potential customers through a fresh approach, Thomas Cook India (TCIL) has signed ZenithOptimedia and JWT as its media and creative partner respectively. 
 
While the media account is pegged to be in the region of Rs 200-250 million, the size of the creative account remains unknown. 
 
Both the agencies won the account following a multi-agency pitch. 
 
Said TCIL executive director travel businesses Rakshit Desai, "We decided to join hands with the two agencies as their credentials and proposals were aligned with our strategy. Both the agencies are now on-board and we are looking at several product launches and pioneering initiatives."