MUMBAI: BBC Worldwide, the commercial arm of UK pubcaster the BBC, has appointed ZenithOptimedia as its sole global media agency to deliver media buying and planning for the UK and international markets.
 
ZenithOptimedia will deliver media campaigns around BBC Worldwide’s key brands such as Top Gear, BBC America, BBC Knowledge, Planet Earth and Doctor Who.

The appointment of ZenithOptimedia as the sole global agency is part of BBC Worldwide’s ongoing strategy to reduce its volume of suppliers and develop high-quality marketing campaigns to drive significant growth outside the UK.
 
BBC Worldwide global director of marketing Helen Kellie says, "We are delighted to appoint ZenithOptimedia as our new global agency.

"Through this partnership we aim to focus on building greater awareness, presence and revenues for the BBC and our unique portfolio of brands around the world."
 
ZenithOptimedia International business development director Nico Guiridlian said, "We are really looking forward to working with BBC Worldwide to build effective marketing campaigns around the world."