ZenithOptimedia India ups Satyajit Sen to CEO, Srivastava is chairperson

MUMBAI: ZenithOptimedia (ZO) India, which is celebrating its fifth anniversary, has elevated Satyajit Sen MD North to CEO with immediate effect.

Meanwhile, Ambika Srivastava has been given additional role of chairman of the company. She will continue with her other responsibility as chairman of Vivaki Media Exchange.
ZO APAC CEO Philip Talbot said, "As we continue to grow and expand it is only right that we reward and promote those people who were instrumental in our success. Sen richly deserves this promotion and with Ambika‘s guidance I am sure we will continue to achieve success. His profound knowledge and understanding of the Indian media market as well as clients businesses and deep insight of the challenges facing our industry has earned him a reputation as a trusted and respected leader."
ZO said that India is a strategic market both for businesses and brands worldwide and its client acquisitions are testimony to the media agency‘s hallmark - The ROI Blueprint. The company claims that with the latest addition of Usha international business to its client roster, it has reached ?$100 million for new business acquisition in ZO India for 2009?.

"We are delighted that Satyajit will be leading ZenithOptimedia India into its next era of growth,? commented ZenithOptimedia Worldwide CEO Steve King. "I would like to thank Ambika Srivastava for her contribution towards the growth of ZenithOptimedia India. We are glad that she continues to be an invaluable resource for ZenithOptimedia and the Vivaki group."
On his promotion Sen said, "Ambika has been a great leader who has created benchmarks for us at ZenithOptimedia India and I am looking forward to carrying that legacy and taking this team to newer heights through stronger client relationships -current and new, and re-affirming our commitment to ROI.?

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