The agency won the account following a multi-agency pitch. “For a service that’s underpinned on the individuality of each customer, reaching them in a manner that is unique and precise would be crucial. ZenithOptimedia understood our approach, and the challenge, and impressed us with their innovations to do this effectively and efficiently,” said Unitech Wireless EVP marketing David Meneghello.

Under the mandate, ZenithOptimedia will develop and implement multi-touch point plan that will support the launch and roll-out of Unitech Wireless‘ telecom services across India. Advertising will break circle by circle, leveraging strong local media availability.

"India is witnessing phenomenal growth in the area of technology and communication and Unitech Wireless have a thought-provoking and progressive communication agenda that completely integrates several opportunities offered by today‘s media environment," said ZenithOptimedia CEO Ambika Srivastava.