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Zee TV to engage Delhi viewers with 'Mata Ki Chowki'







MUMBAI: After organising a massive wedding ceremony and inviting viewers from all over Maharashtra for its show Pavitra Rishta, Zee TV is now doing a similar on-ground promotional event in Delhi for the Delhi-centric show, 12/24 Karol Bagh.


As show protagonist Simmi Sethi is set to get married to Rajeev Bhalla, the channel has arranged a ‘Mata Ki Chowki’ for friends and relatives as part of the promotional activity.













For the same, Zee TV is seeking involvement and participation from Delhiites at the ‘Chowki‘.


The channel has called singers – Narendra Chanchal, Richa Sharma and Tarun Sagar along with L’il Champs to perform at the event, which will be held on 13 October at 7 pm in Delhi.




Says Zee TV marketing head Akash Chawla, “Connecting to our viewers through every possible touch point has always been our endeavour. Through this event, we would like to show our gratification towards the viewers and provide them with a larger-than-life experience. We are sure that they would make the most of it.”


The cast of Karol Bagh would visit the devotees at Jhandewala Temple and the Banglasaheb Gurudwara. The stars would also distribute invites amongst the passengers in Delhi Metros and the residents of various societies across the city. Special buses would be arranged to help viewers commute to-and-from the location of the event.


Along with heavy on-air promotion on all the network channels, radio spots and print media will also be used to publicise the event.



The ‘Mata Ki Chowki’ episode will be telecast as a one-hour special on 19 October at 10 pm.

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