Zee TV slips back to No. 4

MUMBAI: Zee TV, which had reached to the second spot last week after a gap of one year, has slumped back to No. 4.

As per TAM data (C&S, 4+, HSM) for week ended 31 March, Zee TV saw a dip of 14 GRPs (gross rating points) to close the week with 200 points. A majority of fiction shows of the channel have lost eyeballs.

Leading GEC, Star Plus, has also seen a fall of 29 GRPs to clock 289 points during the week. The channel had crossed the 300 GRP-mark last week on the back of Star Parivaar Awards 2012 that had clocked 6.41 TVR. Star Plus launched its singing reality show, ?Jo Jeeta Wohi Superstar? on 31 March, which opened with a 0.8 TVR.

Sony Entertainment Television (Set) has jumped to No. 2 this week. The channel added 8 GRPs to end the week with 217 GRPs (last week 209). The channel?s non-fiction shows, C.I.D (3.99 TVR) and Crime Petrol (4.80 TVR), continue to be in the list of top 10 shows on Hindi GECs.

Occupying the third place is Colors. The channel saw a rise in ratings, ending the week with 205 GRPs (200 GRP). Its leading fiction show Balika Vadhu has seen an improvement and was the third most watched show on a Hindi GEC.

Next in the list are Sab and Life OK which added 8 GRPs each and clocked 140 GRPs and 82 GRPs respectively.

Imagine TV with 54 GRPs (last week 62) and Sahara One with 53 GRPs (last week 43) are fighting neck-and-neck at the bottom of the heap.

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