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Zee TV climbs back to No 2 on the back of DID finale

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MUMBAI: Zee TV has climbed back to number two spot on the back of the grand finale of the third season of its popular dance reality show Dance India Dance.

As per TAM data for week ended 21 April (HSM, C&S, 4+), the finale of DID 3 aired on 21 Apri garnered a 3.19 TVR helping the channel to pocket 214 GRPs (gross rating points). The channel had clocked 192 GRPs in the previous week.

Zee TV?s gain happened in a week when the Hindi GEC genre continued its downslide due to the Indian Premier League, shedding 10 GRPs after losing 51 points in the trailing week.

Star Plus maintained its leadership position, albeit losing 13 GRPs. It endedThe channel ended the week with 248 GRPs as its top-rated shows saw marginal loss in their ratings.

Taking the No. 3 and 4 spots respectively, Sony Entertainment Television (Set) and Colors added four GRPs each to their last week?s tally. Set ended the week with 209 GRPs, while Colors had to rest satisfied with 194 GRPs in its kitty.

Sab, meanwhile, lost seven GRPs to close the week with 115 GRPs while Star?s second GEC, Life OK, managed to add one GRP to close with 86 GRPs.

Sahara One ended 45 GRPs (last week 46). Imagine TV, the channel which ceased operations and has been running repeat content, closed the week with 41 GRPs, down from 57 GRPs last week.

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