MUMBAI: Rathikant Basu-promoted Broadcast Worldwide has roped in former Zee Telugu assistant vice president ad sales Nallappa Sheshadri as its India ad sales & marketing head.
 
 
Sheshadri will handle Tara Muzik - one of the two channels the company had launched in February this year, replacing Tara Bangla.
 
 
Speaking to indiantelevision.com on his new responsibility, Sheshadri offers: "Tara Muzik has already created waves in the market. Right now I am setting up my sales & marketing team across the country. Then my efforts will be to provide multiple options to advertisers to use Tara Muzik as a media vehicle through telefilms, feature films and music-based programmes to reach the end-users effectively."
 
 
Prior to Zee Telugu, Sheshadri was with ETV, working in the position of marketing manager for the network's Bangla and Kannada channels.