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Zee’s Fear Files opens strong; Indian Telly Awards gets 2.5 TVR

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MUMBAI: Dabbling in the horror genre seems to be working for Zee TV. Fear Files, opened with 3.8 TVR, more than double what the channel used to get from that 10.30 pm weekend band earlier.

The debut rating of the paranormal show on 30 June helped Zee TV race ahead of competition in that slot. It could not, however, elevate Zee TV’s position in the Hindi GEC pecking order. As per TAM data (HSM, C&S, 4+) provided by Hindi GECs, Zee TV lost three GRPs and ended the week at No. 3 with 211 GRPs. Apart from Fear Files and DID Li’L Champs, the other Zee TV shows saw a dip in ratings.

The Hindi general entertainment channels continued to maintain their rankings in the week ended 30 June with Star Plus in the lead position. The channel added 14 GRPs, ending the week with 265 points, as some of its leading fiction shows improved in ratings.

Indian Telly Awards 2012, a property of Indiantelevision.com, earned a rating of 2.5. The premium television awards show, which aired on Colors for two hours on Saturday, pocketed 10 GRPs for the channel. Colors held on its second position in the GEC hierarchy with 233 GRPs (239 GRPs in the previous week).

Meanwhile, Sony Entertainment Television (Set) slipped below the 200 mark once again, shedding seven GRPs to record 194 GRPs in the week.

Sab gained 11 GRPs to end with 120 points while Life OK collected 101 GRPs (last week 97). Sahara One with 42 GRPs remains at the bottom position.

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