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Z3 ties up with Talenthouse to crowdsource its creative campaign idea

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MUMBAI: Zodiac Clothing’s casual wear brand Z3 has partnered with creative crowd sourcing platform Talenthouse India for the second time to design the first look for the brand’s next creative campaign.

The winning entry might get the opportunity to be featured across print and outdoor for one of the brand’s communication campaigns.

Previously, Zodiac Clothing partnered with Talenthouse to hunt for a male model which was a huge success for the brand. Z3, which was launched in 2008, has the tagline “Relaxed Luxury" that talks about the brand promise.

Z3 VP marketing Imraan Surve said, “We believe that getting the consumers involved in branding and strategizing for Z3 gives the brand a wider scope for visibility, appreciation and growth. After seeing the quality of entries received in our earlier partnership with Talenthouse India for our brand ZOD!, we are confident to see some fantastic campaign ideas soon.”

Talenthouse CEO Arun Mehra said, “Creative crowdsourcing is a revolutionary breakthrough the world over but is currently in its nascent stage in India. Even several advertising agencies have begun to embrace crowdsourcing platforms.”

The jury will choose the winner from all qualified submissions with special consideration for the top voted entries. The winner will receive a grand prize of Rs 125,000 and his entry could be featured as the next creative campaign for Z3. There are also a first Runner-up and Popular Choice winner who will receive Rs 50,000 and Rs 25,000 respectively.

Talenthouse India has a community of approx. 35,000 creative artists and wants to use this partnership to explore cracking advertising & branding ideas through crowdsourcing.

The creative invite is open to anybody and everybody with a creative bent of mind who can visually depict it. The entries will be judged by Z3marketing manager Karan Shetty, Draft FCB creative director Haresh Moorjani and Mehra.

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