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Yudhvir Singh joins Mogae Digital

MUMBAI: Yudhvir Singh has joined Mogae Digital as general manager and head of mobile activation. He was earlier a part of the VAS team at Videocon Corporate.

Singh started his career with IMImobile at Hyderabad as a business analyst. He then moved to the company‘s international sales team and was based out of Kuwait for business development covering all of Middle East Asia. His next project with IMImobile as country head Sri Lanka where he incubated a completely new mobile activation and VAS business.

After three years at IMImobile, Singh moved to the telecom practice of Tata Consultancy Services (TCS) with assignments on service delivery platform.

Mogae Digital executive director Tanya Goyal said, "Yudhvir has many years of telecom experience spread over the entire value chain of value added services and mobile application to brands. He has worked with VAS product based companies, system integrators and with telecom operators his kind of experience will enhance Mogae‘s cutting edge in the market."

Singh said, "My stay at Videocon corporate VAS team was a great learning experience. Videocon being a greenfield project I was involved in conceptualization, creating requirement documents for IT solutions, carrying out UATs, product designing, vendor selection and laying out the go-to-market strategy initially. At Mogae I see similar opportunities to grow new businesses."

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