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Xerox in 5-year sponsorship deal for US Open

MUMBAI: The United States Tennis Association (USTA) and Xerox have announced that Xerox has agreed to a five-year partnership to officially sponsor the US Open and Arthur Ashe Kids’ Day presented by Hess, starting next year.
 
Xerox will serve as the exclusive office equipment and document technology and services provider for both the US Open and Arthur Ashe Kids’ Day. The partnership includes on-site presence, media support of tournament television broadcasts and a robust relationship with USOpen.org, the official website of the US Open.


On-site at the US Open, Xerox will be provided with both courtside and ring signage in Arthur Ashe Stadium and the Louis Armstrong Stadium as well as other tournament courts.
 
As a partner with the US Open, Xerox document technology will be integrated in all key areas of the US Open, including tournament operations, business operations and the US Open Media Center. Xerox will work with the USTA to improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox’s document technology and services.


As an official partner of Arthur Ashe Kids’ Day, Xerox will be the title sponsor of the Performance Challenge, which is a featured component of the stadium show where top players attempt to hit targets in order to raise money for their designated charity.


Xerox CMO Christa Carone said, “The USTA does a masterful job of creating on-court excitement for tennis fans around the world. Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That’s where Xerox comes in. Through our document technology and services, we’ll give the USTA more freedom to focus on their real business – on the court and off.”
 
USTA chief business and marketing officer Harlan Stone said, “Once again the US Open has attracted a leader in its respective business category. Xerox’s expertise will allow the USTA to simplify the flow of information at the US Open as we bring Xerox’s world-class document technology and support to this global event.”


Arthur Ashe Kids’ Day presented by Hess will kick off the 2011 US Open on 27 August. The 2011 US Open will run 29 August – 11 September.
 

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