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WWE to boost consumer products business in India

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MUMBAI: Sports entertainment company WWE today announced that it will launch a series of new consumer products throughout the country this year to better serve the fan base.

WWE will roll out a new ?Back to School? franchise beginning this month with licensees ?My Baby Excel?, ?Only Kidz? and ?Simba?. The product line will feature bags, water bottles, stationery and lunch boxes. In addition, seven home video titles distributed by Excel Productions will hit retail this month featuring WWE Superstars - The Rock, Stone Cold Steve Austin and John Cena.

These new product offerings add to the existing portfolio that includes WWE Power Slammers, launched with Mattel last month and the Slam Attax series of trading cards brought to market through WWE?s partnership with Topps.

WWE senior VP global consumer products Howard Brathwaite said, "WWE has increased our investment in India, adding resources to our consumer products team and strengthening our strategic partnership with local agent, Dream Theatre. We are poised to provide fans in India with an immersive brand experience for many years to come."

WWE programming can be seen in the country on Ten Sports. Additionally, the Indian market now represents 10 per cent of total fan ?likes? on the WWE global Facebook page, making it second behind only the US.

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