MAM

×

World’s first social media loyalty platform ‘Brandie’ comes to India

It rewards the users for the content they create on social media for brands

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/11/brandie.jpg?itok=l1z1Agfg

MUMBAI: After a successful run in the US and homeland Sweden, Brandie, world’s first crowd marketing platform, has entered India in partnership with 11 carefully selected innovative Indian brands. Brandie is built on the principle that consumers already endorse their favourite brands on social media and the brands can now reward them to encourage and build a network of brand loyalists on the way.

Playing on the concept of word-of-mouth marketing, the founders of Brandie have developed a disruptive model where consumers promote the brand they love on social media by posting pictures and earn rewards for it.

Brandie co-founder Pranav Kosuri said, “We believe that brand loyalty can only be achieved by empowering the consumers and engaging with them on a direct level. Our platform allows brands to directly incentivise and engage with their audience in a way which is meaningful. This sets us apart from discount platforms and other influencer marketing players.”

He further added, “India is an exciting market for us. The consumer behaviour here is very different from that of US and Sweden, our other markets. The one-month beta test gave us a lot of insights which we included into the platform before the official launch.”

Brandie has been launched with 11 carefully selected Indian brands after a month’s Beta testing, including The Bowl Company, Godrej Nature’s Basket, Raw Pressery, Anand Ahuja’s Bhaane, Pipa Bella, Le15 Patisserie by Pooja Dhingra, Olive Bar and Kitchen, Yerha, FancyPants, and Bengaluru FC.

During the one-month beta test, a closed community of four thousand users posted 15000 photos and generated 3.9 million impressions and 400,000 likes which resulted in more than 6000 rewards being claimed. The testing demonstrated an instant increase in revenue by 30 per cent and a reduced marketing spend of about 40 per cent by the brands.

The app is available on iOS and Android. Users either need to be invited to the platform by the brands or they can choose the brand they like and request to join their reward programme. The platform is channel agnostic and allows users to post on all popular social media channels such as Twitter, Instagram, Facebook, Pinterest, WhatsApp, Tumblr etc. Brandie’s photo recognition tool makes sure that the content posted by users is related to the brand, basis which users are rewarded points which enable them to get non-cash meaningful rewards from the brands like VIP access to matches by Bengaluru FC, limited edition jewellery from Pipa Bella, exclusive invites to future events by Bhaane and more. In the next six months, Brandie plans to onboard 10 more brands on the platform.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/far.jpg?itok=XVzmt7He
Zomato partners FarEye to gain logistics visibility & enhance restaurant compliance

MUMBAI: Zomato, the global restaurant search and discovery provider, partnered with FarEye, one of the fastest-growing digital logistics company, to help restaurants stay compliant with Food Safety and Standards Authority of India’s (FSSAI) guidelines. FarEye which facilitates over 10 million...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/boom.jpg?itok=EL-5itMq
Chtrbox launches Boombox, an open tool to shortlist India's celebs & mega influencers

MUMBAI: Chtrbox, a leading Indian influencer marketing company, announces the launch of Boombox to cater to growing demand for social media influencers. Boombox is the industry’s first open discovery tool of India’s most influential voices, aimed to make the marketer’s job of shortlisting relevant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/swach.jpg?itok=r2UygfoR
NDTV and Dettol launches Season 6 of Banega Swasth India

MUMBAI: India’s most trusted news network NDTV, along with partner Dettol and Harpic, is back with a continuation of the NDTV-Dettol BanegaSwachh India campaign, but moving its focus from BanegaSwachh to BanegaSwasth India, supported by Campaign Ambassador Amitabh Bachchan.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/madinson.jpg?itok=OE1go5V6
Xaxis’ Alok Kapase joins Madison Media as account director for digital buying

MUMBAI: Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint at Xaxis, a part of GroupM, where he was working as group head for supply operations. Kapase has more than 8 years of experience in web and mobile advertising industry, gaming,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/tvs.jpg?itok=FX-6t7Xq
TVS Srichakra Ltd launches Brand TVS Eurogrip: Aimed At Millennials

MUMBAI: TVS Srichakra Limited, the leading 2 & 3-wheeler tyre company, today announced the launch of the brand ‘TVS Eurogrip’ targeted at meeting the needs of the millennial customer. TVS Eurogrip is born out of extensive consumer research and significant investments in global R&D, design...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/nachjos.jpg?itok=WB-jGFlD
BURGRILLxCORNITOS association for walking Nacho Bags

MUMBAI: Cornitos, the leading Nacho crisps brand in partnership with leading Burger Brand Burgrill has launched Burgrill's recipes of Walking Nacho Bag's which can be enjoyed On the Go. The walking Nacho Bag is an extremely innovative and interesting concept wherein a bag of Cornitos Nacho crisps –...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/samsung.jpg?itok=b8PoYtBr
Samsung brings the most powerful Galaxy Note10 to India

MUMBAI: Samsung, India’s largest consumer electronics and smartphone brand, today unveiled Galaxy Note10 and Galaxy Note10+, two stunning and powerful flagship devices that will take the productivity and creativity of millennial users to the next level. The Most Powerful Galaxy Note10 line is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/tothenew.jpg?itok=-o9qxszk
TO THE NEW develops ‘Performance Smartboard’ for Ministry of External Affairs

MUMBAI: TO THE NEW, a leading digital technology company was recently appointed by the Ministry of External Affairs to design and develop the ‘MEA Performance Smartboard’. The dashboard is an initiative of the government to provide quick insights into various citizen-centric services like visas,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/kpmg_0.jpg?itok=x59RwcuL
India's M&E industry likely to reach INR 3.07 trillion by FY24

MUMBAI: KPMG in India today launched the 11th edition of its Media and Entertainment (M&E) report, titled ‘India’s Digital Future: Mass of Niches’ that examines the evolution of India’s digital demography to 2030. It also covers the industry’s performance across segments, along with the key...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories