MUMBAI: Low-fare airline IndiGo has launched its 2010 advertising campaign on national TV, digital, print and outdoor media.

Created by Wieden+Kennedy, the Delhi-based agency, the campaign focuses on IndiGo‘s "formidable track record of operational efficiency and clockwork precision". The TVC also makes the point that IndiGo achieves these l performance standards in a chic, customer-friendly manner.
 
The TVC will be seen across business, news, movie, general entertainment, sports, travel, lifestyle and regional channels. Directed by Harvey B Brown and produced by Bang Bang films, the commercial also features a specially-composed electronic track by French DJ Mat of Bhavishyavani Future Soundz.

Commenting on the airline‘s latest marketing effort, IndiGo president Aditya Ghosh says,
"At IndiGo, low cost and low fares don‘t mean low quality. On-time performance is core to our business and is one of the three values that IndiGo stands for. The new TVC is refreshing and unique and reinforces IndiGo‘s commitment of providing all our fliers with an on time, hassle free experience at low fares, always!" 
 
According to Wieden+Kennedy executive creative director Delhi V Sunil, "IndiGo is the real leader in terms of customer experience, value and operational efficiency, and this comes from a genuine sense of love and respect for the customer. That‘s the point of our campaign - only IndiGo ensures that you get from A to B without wasting your time and money, or being made to feel cheap in the process."