MUMBAI: WittyFeed which claims to be world’s second largest and India's largest content marketing company, has rebranded, and launched a new user interface.

The brand also relaunched its logo, tagline and its look and feel keeping the new vision and brand philosophy in mind. WittyFeed, as a platform has been a pioneer in creating content that is engaging, interactive and has helped various brands by its subtle integration, allowing them to reach its target audience in the best possible formats.

The new version of WittyFeed modeled on the philosophy of "beyond" truly depicts the same in its new avatar. New WittyFeed, apart from being a mere content platform, will showcase thoughts which are "beyond stories”. The upgraded version of WittyFeed will also get to see a new logo and an even more exciting website.

Highlights of new features on WittyFeed for a seamless user experience are Dedicated video section, Going Viral (for latest topics that are going viral on WittyFeed), Bell Icon (for subscription option for them to get news delivered in their inbox/browser), Floating yet Fix Menu Bar (for a better discovery of trending categories), Clean Rich Media Banner (for a better exposure for brands).

WittyFeed CEO Vinay Singhal said, “We have made sure to adapt newer modalities which will not only help users discover more content but also would be allowing brands to engage with the TG in best possible formats." He added, “Now brands and agencies will have two edge advantage - from the content perspective and campaign virability perspective."

"In terms of campaign virality, we have adopted newer technologies which would further help brands track their campaigns in a more efficient way. With our already existing platform and analytics gathered over past few years, we are sure to get more engagement and help in discovering the content that is trending on the internet and deliver a beyond experience."