MAM

Windows 8 ad campaign leverages music to connect with Asian culture

MUMBAI: The pan-Asian advertising campaign for Windows 8 projects the new operating system as a tool of self-expression, by leveraging music and visuals that connect with the culture of Asia‘s markets.


The Asian ads are a part of software major Microsoft‘s global campaign and was a combined effort of JWT Beijing and JWT Brazil, along with Crispin, Porter and Bogusky in the US, and Wunderman.


Music is at the heart of the campaign, which highlights a variety of indie and up-and-coming bands across the Asia, such as Scandal from Japan, Sona Mohapatra from India, and Lenka from New Zealand.


Windows global marketing director Alexandre Leite said, "Windows is an open and inclusive brand-empowering people and we wanted the music, language and cultural references to represent that spirit."


JWT Beijing chief creative officer Polly Chu said, "In Asia, we always want to express ourselves in a different way. We long for liberty but we are quite different from the western way of expression. Therefore, we will find a symbol to define liberty. In one of our executions we feature Parkour - urban running - as one of these symbols to represent freedom as well as individualism."


The campaign will include television commercials along with print ads, out of home billboards, viral videos, an online app, as well as online advertising.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Vishal-Sikka.jpg?itok=9Usv28-y
Infosys recognised for 'Renew and New' strategy by IDC MarketScape

MUMBAI: Infosys has been positioned as a major player in the 'IDC MarketScape: Service Providers for EMEA Utilities 2017 Vendor Assessment'. The company has been recognised for its ‘Renew and New’ strategy of transforming core IT services and leveraging emerging technologies like AI and analytics...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Bahubali_0.jpg?itok=eENyX2Is
Make-A-Wish & fueladream.com team up with 'Bahubali' to help kids

MUMBAI: Fueladream – a crowdfunding platform in Bangalore which came up with the concept for a new initiative – an initiative to get people of India to show their compassion for a good cause. Fueladream has teamed up with Bahubali –The Conclusion.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Adidas-superheroes_0.jpg?itok=taxB-hHw
Adidas creates shortest hashtag #III, Sharma, Rahul & Pant superheroes

MUMBAI: Adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag - #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Arun-Sirdeshmukh%20%281%29_0.jpg?itok=WyyRPnNe
Amazon Fashion adorns 'fresh new look'

Amazon Fashion has come out with its latest campaign called ‘Fresh New Look’ to put forth a language of fashion that is synonymous with the youth of today. The campaign addresses today’s youth who adopts a fresh approach to the situations that they encounter each day. This is also reflected in...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/KidZania.jpg?itok=HndYH_l-
KidZania & Camlin 'Unwrapping Happiness' for kids

MUMBAI: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer -- Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Oxigen.jpg?itok=c0Qy6ALz
Oxigen fuels Arunachal tourism

MUMBAI: Oxigen Services, one of India’s largest payment solutions provider, has signed a Memorandum of Understanding with the Department of Tourism, Arunachal Pradesh for becoming the preferred partner for providing digital payment solution to the residents and tourists visiting the state. Oxigen...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Colors_Femina.jpg?itok=CAPmGMf9
fbb: WB, Sikkim & AP girls win at Colors Femina Miss India

MUMBAI: India’s most exciting, glamorous and credible beauty pageant Colors Femina Miss India 2017 is underway and continues its talent hunt in at fbb / Big Bazaar at Salt Lake City, Kolkata.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Mallikarjun_Das-Navin_Lalchandani_0.jpg?itok=24W1yIu4
Starcom India appoints Lalchandani as VP - buying

MUMBAI: Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/adobe1_0.jpg?itok=0lyin4JS
Adobe Cloud will manage ads across TV & digital formats

MUMBAI: Adobe has unveiled its new Adobe Advertising Cloud, the industry's first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories