MUMBAI: Social media agency, Windchimes Communications, has been roped in by Yardley London to consult the cosmetic brand as it forays into social media.
Yardley is a brand of Wipro Consumer Care and Lighting.
Windchimes will assist the brand in setting up and managing its social media presence. Yardley’s ongoing association of the brand with leading actress, Katrina Kaif, will also be used by the social media agency to create a talking point for the brand online.
Social media will be utilised to communicate to Yardley’s online audience about the range of products available and also use it as a platform to create buzz for new launches. Yardley is also looking at encouraging trials for its products-which will be facilitated through social media.
Said Wipro Yardley Consumer Care business head Sriram Iyer, “It makes perfect sense for a heritage brand like Yardley to embrace new media, since one of our main objectives is to connect with a younger audience – who are increasingly online. Social media provides us with the apt platforms to create and further engage with our users. We are confident, Windchimes, with its considerable experience in working with brands across categories, will provide us with the right strategic inputs and execution excellence to make our social media foray a success.”
According to an official statement, Windchimes will leverage social media for Yardley London, with the aim to position it as a youthful brand while reinforcing the royal heritage. The agency will make use of platforms like Facebook and Twitter to reach out to existing and potential Yardley users and engage with them.
Windchimes Communications head maven Nimesh Shah stated, “We are very excited to be working with Yardley London on its maiden foray into social media. The brand comes with a very distinguished history and one of our key roles will be to take the brand into new media without losing the royal essence of the brand. By effectively using social media, we aim to introduce and create a connection for Yardley with new customers and to meet its business objectives.”
