MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be handling the social media for MIT Vishwashanti Gurukul - an IB World School, MIT Institute of Design (MITID), MIT school of Telecom Management (MITSOT) and MIT Academy of Engineering.

In keeping with the futuristic outlook of the institute, MIT aims to touch base with the new age Indian who is internet savvy and is well acquainted with various social media platforms, the company said.

Windchimes will set up and sustain the social media presence of the institutes across these platforms.

MIT Vishwashanti Gurukul director and head of school Anand M Deodhar said, “Social media is changing the way we run our institutes, it’s changing the way we communicate, the way we receive information, the way we make decisions and the way we’re marketing our business. For this move we were looking for an agency that has worked for diverse industries and has the understanding and user-insights to the changing social environment.”

Windchimes Communications head maven Nimesh Shah added, “Education is a very dynamic industry with the power to shape the country’s future. Team Windchimes is looking forward towards this opportunity and would put best efforts to meet long term objectives. We hope to channelise communication efforts in the online space for MIT, thereby helping MIT to build its brand through the use of social media.”