Wimbledon ad spots sold out: ESPN Star

MUMBAI: As top tennis players in the world get ready to vie for the esteemed Wimbledon title, sports broadcaster ESPN Star is wide smiled as it has managed to sell out all the ad spots.

Brands like Rolex, Thai Airways, Nokia and IBM are among the nine sponsors on board. Six others, including Red Bull, Pernod Ricard and Renault India, have also booked spots.

"In the past 7-8 years, Wimbledon ad spots have always been sold out and this year the story is the same," ESPN Software India executive VP Sanjay Kailash, told PTI.

Asked about the ad revenue, he declined to comment but said the rates have gone up between five per cent and 10 per cent as against last year.

According to media planners, the broadcaster is charging about Rs 20,000-Rs 25,000 for a 10-second spot.

Kailash said the championship, which will be held from 24 June to 7 July this year, will be telecast on three channels, Star Sports 2, ESPN and ESPN HD in India.

"There will be 150 hours of live matches, which is more than 25 per cent from last year. The number of different live matches will also increase," he said, adding, viewership would also increase considerably.

According to industry estimates, Wimbledon viewership in India last year was about 20-25 million.

In an attempt to promote the event, the broadcaster has already rolled out campaigns on its different channels, and also during the ongoing ICC Champions Trophy, clearly leaving no stone unturned to make the grand slam event a grand success.

Latest Reads
Oakley unveils new brand movement with One Obsession campaign

MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

MAM Media and Advertising Ad Campaigns
Reliance plans to raise $6bn for consumer biz

MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.

MAM Marketing Brands
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories