MUMBAI: Women's wear brand W has launched a new campaign. The aim is to correctly depict the modern Indian woman in her different facets, that of a professional, a homemaker, a wife and so on, through vivid illustrations.
 

 
The ads have the central theme, of W's ensemble instilling confidence, comfort and style in every woman's lifestyle. The tagline of the campaign Make every step a fashion statement is aimed at telling every woman to lead her life with elegance and fashion, creating her own style statement, wherever she goes.
 
 
W's ad campaign has an ad in Femina and Reader's Digest. This will be followed by a series of ads in Print dailies like Delhi Times, Mumbai Times, Deccan Herald, Anandlok, Satananda. In keeping with W's aim to celebrate the true spirit of womanhood, the brand has depicted the varied moods/roles of the new age women through its communication, highlighting its brand values-modernity, individuality and fashion. W's fresh and innovative advertising breaks the clutter amidst the advertising for various women's wear brands.
 
 
W CEO Vijay K Mishra says, "W' s advertising has evolved along with the brand, that is constantly customising its offering, to cater to the changing needs of the modern Indian woman. Fashion is increasingly becoming an important element in the life of today's Indian woman with growing awareness, globalisation and lifestyle changes. W's new campaign connects with the contemporary Indian woman who wants to be trendy, suave yet comfortable with her image in varied environments"