NEW DELHI: Vyas Giannetti Creative (VGC) has been appointed as the consultants by Pidilite Industries to review its range of products, from its packaging to promotional materials. Besides this, VGC has recently also won the advertising account of soon-to-be-launched diamond brand from country’s largest solitary diamond manufacturer Shrenuj.
“This calendar year has been rather eventful for us at VGC. We have added some real prestigious brands to our already varied portfolio - Lee Jeans, Shrenuj Diamonds and Pidilite. None of the above business was won by pitching, but was acquired by invitation. VGC today has established itself as a holistic creative solution provider for all the communications needs of the clients. The agency boasts of a platter of blue chip client portfolio, such as Birla Sunlife Financial, Aditya Birla Corporate, Charagh Din, ITC, HLL, Borosil,” said VGC general manager Sanjay Chaudhri.
Regarding the assignment from Pidilite Industries, worth Rs 25 million, Chaudhri said:“We will be designing Pidilite’s various brands in the existing product categories such as adhesives, colors, maintenance products and others. Also, we will be working on couple of news brands in the pipeline.”
Interestingly, VGC has worked on packaging of Pidilite’s products in the past. “This account has come back to us as the client wanted to consolidate its entire packaging. Previously, the designing was done by independent design houses and advertising agencies,” said Chaudhri.
VGC has already worked on packaging of some of the prestigious brands such as Sangam Direct (HLL), Piramyd at Crossroads, Colgate Palmolive and Charmis in the past.
“Shrenuj is planning to launch a solitary diamond brand between 0.5-0.98 cents. And we will be working on the brand right from scratch. We will develop the communications strategy as well as the concept and designing of the packaging. This print campaign is expected to break in June,” added Chaudhri. The campaign will be released in the selective markets in the northern part of the country.
Shrenuj’s existing brand `Arisia’ is marketed by Diamond Trade Corporation.
