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Vserv inks mobile ad deal with Yahoo for Southeast Asia

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MUMBAI: Yahoo! has forged a strategic alliance with Vserv.mobi, a leading global mobile ad network, to monetise Yahoo?s premium mobile inventory in Southeast Asian including Singapore, Malaysia, Philippines, Thailand and Vietnam.

Commenting on the partnership, Vserv.mobi VP - Business Development, Southeast Asia Vikas Gulati said, "Reflecting our strategic vision of enabling a win-win proposition for all our stake-holders, we believe that today?s announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem.

"Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region."

Vserv.mobi CEO and co-founder Dippak Khurana further added, "With this partnership, our advertisers will be able to leverage the powerful combination of our network?s superior audience targeting capabilities with Yahoo?s premium inventory."

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