MAM

Vizeum wins media duties of d.light

MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of d.light, a social enterprise and a Silicon Valley venture.


The business will be handled out of Vizeum, New Delhi, under the leadership of Harit Pant who is general manager for the north. 
 
Averred Vizeum managing director Indian sub-continent S Yesudas, "We are extremely delighted with this win and take the opportunity to welcome d.light to the Vizeum family. This is an extremely interesting category and will be focused on making tangible contributions to the client‘s business."
 
d.light, funded by M&M, Acumen Fund, DFJ, Nexus India and others, is engaged in the design, manufacturing and distribution of Solar appliances to people who have either no or little access to grid electricity. 
 
Said d.light managing director Mandeep Singh, "Vizeum would play the role of our strategic communication consultants ensuring that the right message reaches the underserved consumers including the opportunity for the consumers to experience the product."
 

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