MUMBAI: Hungama Digital Media Entertainment alongwith ITC‘s Vivel Face Wash, has unveiled a new television commercial ‘MOBISur - Sitaron Ki Talaash with Shankar Mahadevan‘.

The commercial has been launched with an aim to look for India‘s "first truly digital" talent hunt.

According to the company, the talent hunt enables participation from anywhere in the country, all that a participant requires is a mobile phone or an Internet connection. This property empowers the participants to break the queue and forego travelling to the nearest city for an audition. The winners of the contest will get an opportunity to record an album with Shankar Mahadevan which will be released by T Series and Hungama. The winners will also receive 5 lakh rupees cash prize.

Developed by Meridian Communications, the TVC features musician Shankar Mahadevan who encourages aspiring singers to showcase their talent through this platform. It also features the ‘Ghar baithe baithe famous singer Bano‘ concept.