Visa urges 'Dream to Advance'

MUMBAI: Credit and debit card service provider Visa has launched its latest nationwide campaign named ?Dream to Advance? that showcases how Visa Debit helps fulfill dreams of Indians - no matter where they are.

The campaign includes a television commercial (TVC) that revolves around the motto Dream to Advance and urges every Indian consumer to explore, discover and realise their dreams.

The commercial highlights the benefits of e-commerce and Visa Debit, which enables consumers to achieve their ambitions, even if access to financial services in their small towns is limited. The new television campaign went on air recently.

The concept and story created by BBDO Proximity India, the campaign Dream to Advance is a narrative of a young man who is able to achieve his dream for his village by using Visa Debit. It?s a collaborative effort, dialogues written by Gulzar and directed by Amit Sharma from Chrome Pictures, with music director Shantanu Moitra composing the background score for the commercial. The commercial is shot in Kashmir.

Visa India and South Asia group country manager Uttam Nayak said, "With the increasing use of Debit and eCommerce across India including smaller towns and cities, Visa believes in providing accessibility to Indians living anywhere in India to fulfill their dreams. Our new campaign is targeted at the common man and his aspirations. No matter in which corner of the world you are, Visa Debit can help you realise your dreams."

E-commerce, combined with electronic payments, is increasing accessibility and providing a higher degree of convenience for consumers. For those belonging to non-metro areas, the shift is empowering and creates a level-playing field as they can now buy the same products that their urban counterparts can. This has helped both e-commerce and the adoption of electronic payments in India?s hinterland.

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