MUMBAI: PepsiCo India has named Vidya Balan as the brand ambassador for its six new baked variants of snack brand, Aliva.

The three new products, Multigrain Waves, Milk Minis and Crispy Thinz, are available in two variants each - providing more variety, flavours and ingredient choices.

The new Aliva range, now endorsed by Lay’s, follows the introduction of parent brand Lay’s baked range of potato chips earlier this year. It further strengthens PepsiCo India’s snack portfolio in line with the emerging consumer health needs.

PepsiCo India marketing director - foods Vidur Vyas said, "Endorsed by Lay’s, the new Aliva range is baked and brings forth a unique combination of grains with great taste. An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand’s positioning of a snack jo tasty hai, accha hai."

The launch will be supported by a 360-degree campaign featuring Vidya that will be unveiled shortly. Apart from her, Aliva continues to be endorsed by actress Chitrangada Singh who has been the face of the brand since 2009.