MUMBAI: Media conglomerate Viacom has announced that it has entered into a multi-year search marketing and Web search distribution agreement with Yahoo!. Under the terms of the agreement, which were not disclosed, Yahoo! will provide multiple search marketing and Web search services to Viacom’s online properties, including BET.com, CBSNews.com, CMT.com, MTV.com, NickJr.com and VH1.com.
Viacom Digital Media Group senior VP Peter Glusker says, “Joining forces with Yahoo!, one of the leaders in search marketing, enables us to deliver an even richer, more relevant online experience to our audience. Because our sites appeal to audiences across various demographics and provide a wide range of features and services, it’s important to work with a provider with a breadth of offerings. Yahoo! offers the flexibility, support and customized solutions we need for our sites.”
Through Yahoo! Search, Viacom will be able to provide users with high-quality, comprehensive site and Web search results. At the same time, Yahoo!’s search marketing products will allow Viacom to enhance its sites with relevant advertising and enable marketers to reach visitors at Viacom’s online properties who are searching for, or are interested in, their products and services. Sponsored Search from Yahoo! Search Marketing lists targeted, text-based ads in search results. Content Match complements the Sponsored Search programme by displaying site listings alongside relevant articles, product reviews and more.
CBSNews.com and BET.com currently feature Sponsored Search listings, Content Match contextual advertising listings, as well as site and Web search powered by Yahoo! Search. In addition, CMT.com, MTV.com, SHO.com and VH1.com display Sponsored Search listings and Content Match. NickJr.com also features Content Match.
Content from CBS News, CMT: Country Music Television and MTV is also available on Yahoo!’s Video Search™, a tool that directs users to free online video content.
BET.com is an Internet portal for African-Americans. CBSNews.com is the 24-hour on-demand extension of the news channel. CMT.com, featuring interactive components, mobile offerings and original content, is the most comprehensive country music destination on the Web.
