MUMBAI: Vyas Giannetti Creative (VGC) has announced the senior level appointment of Saumya Chattopadhyay as planning director.

In his capacity, Chattopadhyay will be responsible for driving the strategic planning function and will handle key clients in Mumbai and Delhi therefore taking on a National role, says VGC COO Atul Hegde.
He will be heading the separate planning division at the organization and will report to Hegde. "His role would involve leading non-conventional planning through lateral thinking."

Chattopadhyay joins VGC from Southseas Film TV School & Productions, Auckland, New Zealand where he was their International marketing manager for Asia.

He graduated from the IAA (International Advertising Association) school of advertising at Watford School of business UK and has been a part of the Indian advertising scene with stints in account planning at EuroRSCG, Mumbai and O&M Mumbai. He had also worked in Saatchi's, London for a brief period.

Saumya has worked on diverse categories and has handled brands like Sandoz, Voltas, Sony Television, HDFC Bank. Unilever Lakme, Ponds, Aviance, Kissan to name a few, informs an official release.

Hegde added, " Its great to have Saumya on board at a time when there is so much activity & growth happening at VGC, we have always regarded strategic planning as a key ingredient in creating successful communication programs. I'm sure he will build a robust planning team which will continue to add value to all our clients."

Chattopadhyay said, "It's really an exciting time to be joining VGC as we are already known for our creative excellence and bringing in a dimension of creative account planning will be a great value addition to our clients."