Venkat is new Asci chairman

MUMBAI: Eenadu director I Venkat has been elected chairman of the Board of the Advertising Standards Council of India (Asci).

Leo Burnett chairman of India sub-continent Arvind Sharma was elected vice-chairman; and GroupM Media India CEO-South Asia Vikram Sakhuja was re-appointed as the honorary treasurer.

Venkat replaces Aditya Birla Management Corporation director-group corporate services Rajiv Dube.

As a member of the board of governors for five years, Venkat has provided active support to self-regulation in the advertising movement.

Dube said, "It has been a privilege for me to have served as the chairman of Asci and I step down from the position with the satisfaction of a progressive year on self regulation in advertising behind me, for which I would like to thank all who supported strengthening the movement further."

Venkat said, "It is my honour to be elected as the chairman of an organisation which has been providing remarkable service to the Indian masses and ad industry by effectively self regulating advertising content over past 26 years. With the support of the Asci‘s Board and the Consumer Complaint Council (CCC) I will endeavor to further improve the awareness and usage of Asci. I urge the ad sector, the regulators, civil society activists and above all, the general public to actively seek Asci‘s services and also provide suggestions for its improvement."

The advertiser members of the new board of governors are Agro Tech Foods‘ Narendra Ambwani, Aditya Birla Management Corporation‘ Rajiv Dube, Procter & Gamble Hygiene & Health Care‘s Shantanu Khosla and Hindustan Unilever‘s Gopal Vittal.

The media members on the board are Google India‘s Rajan Anandan and HT Media‘s Benoy Roychowdhury.

BBH India‘s Subhash Kamath, RK Swamy BBDO‘s Srinivasan Swamy, Perfect Relations‘ Dilip Cherian, IBS‘s Dhananjay Keskar, Brandscapes Consultancy‘s Pranesh Misra and Partha Rakshit Associates‘ Partha Rakshit are other members on the new board of governors.

During the year 2010-11, the Consumer Complaints Council (CCC) met 12 times and considered 777 complaints against 190 advertisements. Of these, complaints against 104 ads were upheld, while 80 were not upheld and six were considered non-issues. In 84 cases, the complaint upheld ads have been voluntarily withdrawn or modified as per the CCC‘s decisions resulting in over 80 per cent compliance rate.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories