MUMBAI: Vaishnavi Corporate Communications has announced the appointment of Smarth Bali as managing director.

Following this, Vaishnavi Corporate Communications CEO Vishal Mehta will now take on the larger role of CEO for the Vaishnavi Group. He will however continues to remain on the board of Vaishnavi Corporate Communications Pvt. Ltd. and will also be a member of the Vaishnavi Group Board.

Bali brings over two decades of experience in the global marketing and communications industry. His previous assignments include ASB Communications, New York, Saatchi & Saatchi, Western Union Moneygram, HSBC Bank, ADT Security, Government of Australia, Government of France, Government of Malta and Grey Worldwide among others, informs an official release.

Announcing the appointment, Vaishnavi Group chairperson Niira Radia said, "The emerging challenges of the industry require consultancies like Vaishnavi to take a global view of issues. Smarth, with his vast global experience, will be key to taking Vaishnavi Corporate Communications to the next level. It's an exciting phase for the entire industry and we are pursuing our growth initiatives."