MAM

UTV Movies to get a big brand push after IPL

MUMBAI: UTV Movies is readying to launch a brand campaign in the second week of May after the conclusion of the Indian Premier League (IPL).


UTV Movies will also sport a new tagline and look while strengthening its library as part of the plans to give the Hindi movie channel a big push.
 
UTV has roped in Motivator as its media agency and Taproot has conceptualised the campaign. The channel will invest between Rs 5-7 million in the campaign.


Says UTV Movies marketing head Kunal Mukherjee, "We did some primary research and found that although consumers are aware of the brand, there has to be some kind of a connect which has to be developed. This is what the new brand campaign is aimed at achieving."
 
The campaign will be promoted heavily on UTV‘s network channels including UTV Bindass, UTV Action, World Movies and Bloomberg UTV. "We will also use other network channels to promote the campaign," avers Mukherjee.


While television, print and outdoor will be the preferred mediums, the movie channel will also use other media platforms like radio and digital to support the brand-building process.
 
UTV will be improving its movie titles. Says Mukherjee, "We have evaluated and found that we are strong in some titles and weak in others. We are clearly focusing on all genres as it‘s a movie channel and we have to cater to all age groups. We are looking at showing 10-15 newer titles in the first quarter. By May, the library will be strong enough not only to add to the brand salience but also improve the numbers," Mukherjee adds.


Last month, UTV had rolled out the ‘What I Am‘ brand campaign for UTV Bindass.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Smriti-Irani.jpg?itok=o_TOmvtd
11% TV & 7% digital ad growth in '16, says Smriti Irani

NEW DELHI: The ministry of information and broadcasting received a total of 280 complaints on misleading advertisements during the period 2015 to 2017 as on 30 June, the Parliament has been told.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Jatin-Varma.jpg?itok=qr8fioer
Comic Con founder Varma wins 'Young Entrepreneur' award

NEW DELHI: Comic Con India founder Jatin Varma has won the 'Young Entrepreneur' of the year award at Entrepreneur Magazine Awards 2017.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/medimix.jpg?itok=Y6Pame6r
Medimix campaign depicts not to be guilty of neglecting your skin

Medimix, established in the year 1969, is considered as one of the most trusted Ayurvedic brand for more than four decades; has remained the pioneer in the personal care segment by providing complete skin care solutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/splivilla.jpg?itok=7-O08MX_
Vivo, Denver, Syska, PC, Manforce & Hike board Splitsvilla on MTV

With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love ‘Splitsvilla’ with a renewed take on the concept of dating, with an all-new exciting theme - ‘Catch Your Match’. In its latest season,

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Jab_Harry_Met_Sejal.jpg?itok=B9DZZMlc
TBZ associates with 'Jab Harry Met Sejal'

MUMBAI: TBZ is launching the ‘Jab Harry Met Sejal’ ring campaign on 21 July with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on 4 August, 2017, with different interactive elements such as ‘Seek the Ring’; ‘Meet and Greet with SRK & Anushka...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Untitled-1_1.jpg?itok=v3j3c_Rc
#NoWorldWithoutGirls: eBay & Sanam launch campaign

MUMBAI: eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Untitled-1_0.jpg?itok=YKGoZgFo
DAVP ads: Audio-visual medium gets lion's share

NEW DELHI: A sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by the Directorate of Advertising and Visual Publicity, the Parliament has been told.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/oppo.jpg?itok=PtmoMH6y
Oppo & Times ask -- What’s your Fresh Factor?

The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different...

MAM Marketing Above The Line
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/salim.jpg?itok=VmeBBLRZ
Grey's 4-week Salim show TV campaign launched

92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories