MUMBAI: UTV Interactive, the digital arm of UTV and CafePress, the destination for user-designed apparel and gifts, have announced their endeavour to create and distribute exciting merchandise of John Abraham.

This merchandising business is an extension of UTV Interactive‘s recent foray into brand expansion of celebrities through digital platforms. 
 
Speaking on the launch of John‘s merchandise, UTV Interactive CEO Manish Agarwal said, "We have successfully launched John on web through his official website www.johnabraham.com and on mobile through Voice Blogs. Through our association with CafePress, we are now introducing exciting merchandising options, which are an extension of his personality. Along with T-shirts, we promise to bring a unique bouquet of innovative and stylish merchandise options."
 
Personally managing the design of each T-shirt and overseeing the creative development of his shop, John‘s online store features stylish T-shirts that truly define his personality. T-shirts, featuring inspirational messages such as "Pain is Temporary Pride is Forever" and witty slogans like "I look like John Abraham," are available for purchase now.
 
 
Avers CafePress vice president, marketing, Amy Maniatis, "We‘re thrilled to have John‘s shop on CafePress. At CafePress we love to support the creativity of artists worldwide and we‘re sure his fans will enjoy his expressive T-shirt designs."