NEW DELHI: Ushak Kaal Advertising, Delhi office, has won three new accounts including the mandate for launching Spice Topaz gemstones in the U. S. and Europe. The other two advertising accounts are OK Play Toys and Parco Tapware bathroom accessories.

The budgets of the new accounts were not disclosed.

The win was confirmed by Ushak Kaal. The agency has won these accounts basically due to its own efforts and interaction with the clients as there was no pitch for any of these businesses. Ushak Kaal will be handling both the creative and media business of theses clients/accounts.

Spice Topaz gemstones will be launched through a mix of print and outdoor advertising in the U. S. and the western Europe, according to an agency official. For OK Play Toys, Ushak Kaal will focus on " all communication and advertising" for the brand as well as strategic planning for new marketing initiatives.

For Parco Tapware, Ushak Kaal will work on nationwide communications for the brand and the mandate also includes new product range launches.