Mumbai: upGrad Jeet, a subsidiary of uGrad, has launched its latest campaign called #JeetKeSahiMaayane that puts government jobs as an opportunity for the youth of India.

upGrad Jeet’s vision was manifested into this film by Orcomm Advertising, a full-service agency, that recently bagged the agency of record for the brand.

“Our focus has always been at delivering quality content to our learners that in turn, helps the aspirants realise their dream of getting a government job, and we realise that we are not just helping individuals but also laying the foundation for the nation as these next-gen government employees will take the nation forward through their different roles and responsibilities," said upGrad Jeet chief executive officer Ritesh Raushan.

The ad film takes the case of four individuals (men and women) who burn the midnight oil, overcome countless obstacles to crack these examinations and instead of going with the popular perception work towards the welfare of the people. They are firm in their resolution to be the voice of people, help the needy, stand for the right and make their country a better place.

"We understand the hunger that drives emerging towns and cities of India, having been their voice for more than a decade now,” said Orcomm Advertising chief executive officer Kavita Koserwal. “#JeetKeSahiMaayne brings out that spirit, the zeal unfazed by prejudices, barriers, or lack of facilities. Our message to these young aspirants is simple but stirring - believe in your power and purpose to achieve your dreams not only for yourself but also for our India."