MAM

Unlimited from Arvind lifestyle brands launches campaign ahead of festive season

The TVC launch coincides with a special Dussehra offer for shoppers, to make their festive season

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/09/fashion.jpg?itok=up9ZfQ7i

MUMBAI: Capitalising on the onset of the festive season, Unlimited, the family fashion store from Arvind Lifestyle Brands, has launched its new campaign – Fashion is Unlimited – through its first ever television commercial.

The central thought of the campaign is that fashion is different for different consumers but also a very vivid expression of individuality for every consumer.

The television commercial for the campaign is based on a very human insight, that the process of dressing up is as important as the result. The TVC takes the viewer through real moments of life like getting ready together as a family for festivals, getting ready for work and getting ready to spend time with friends. Each moment in the TVC captures people across age groups, wearing the extensive range that Unlimited houses. The film translates the campaign thought through messages like fashion is ageless, fashion is looking special on festive days, fashion is looking great, effortless and fashion is for all.

Arvind lifestyle brands MD and CEO Suresh J says, “We aim to cater to the evolving fashion needs of Indians, shopping for value fashion; and through this campaign, we want to drive home the message that Unlimited is the place where everyone can find their style. The film, with its basis on the insight of how the process of dressing up comprises a set of very meaningful moments for the Indian consumer, beautifully highlights the truly ‘Unlimited’ range of fashion choices. The brand is equipped to delight its audience with its offerings, ranging from formal wear, festive wear, traditional outfits, casual work-wear, to kids wear. The TVC reflects our offerings in terms of apparel, offers and fashion to showcase #FashionIsUnlimited.”

Directed by Harshik Suraiya, Vanilla Films, the film beautifully captures the characters’ emotions. The right casting, locations and acting put together, brings alive the emotion and fashion quotient of each film and strikes a chord with the audience.

The TVC launch coincides with a special Dussehra offer for shoppers, to make their festive season an exciting one. Customers can now shop for Rs 3,000 to get a Ruggers duffle bag worth Rs 499 free and for Rs 4,000 to get a Colt/Sugr Gym bag worth Rs 699 + a face towel worth Rs 69.

Unlimited has a network of over close to 91 power format stores spread across 46 cities/towns in India. Over the last two years, Unlimited has forged ahead and further strengthened its brand portfolio by offering both private and international apparel brands.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Karnik.jpg?itok=2YOLquvl
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/sagar-m.jpg?itok=eYGCR5-3
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/tata.jpg?itok=XvxiV7lb
Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hypertension” and its symptoms

Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/campaign.jpg?itok=gWYvJqS2
THE GLENLIVET CELEBRATES LIFE’S DEFINITIVE MOMENTS IN ITS LATEST CAMPAIGN

The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/omd.jpg?itok=xAAKOobY
OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/housing.jpg?itok=5LYdkmuq
Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/hostel.jpg?itok=oUPsPVgD
Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/taco.jpg?itok=gqbTMBvv
TACO BELL BREAKS THE BORING WITH CHICKSTAR WRAP AND #ITSTHENEW

The #foodie millennial generation in India has been flocking to Taco Bell stores in India all year to relish new twists to their favourite food, such as the Naked Chicken Taco and the Crispy Potaco.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/7up.jpg?itok=p_w4uLF2
7UP SAYS GOLDEN TIMES ARE HERE

When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories