MAM

Turner completes upfront sales

MUMBAI: Turner Entertainment has completed its 2009-10 upfront deals, pushing its CPM 9-10 per cent upward over last year‘s price. 
 
Adult Swim, Cartoon Network and CNN are some of the networks that have gained muscle this year. The entertainment group - TBS, TNT and truTV - also upped its overall ad sales by almost 20 per cent over the year-ago period. 
 
Discovery Communications is also very close to stitching its upfront business. Cable volume will be up 18-20 per cent, with the bulk of business being written at premiums of between 8-9 per cent over last year‘s pricing. 
 
Also, with the economic downturn pacing down, Scatter pricing in the first and second quarter of 2010 was better done over the year-ago period.
 

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