Tupperware rolls out ad campaign created by IBD India

MUMBAI: Tupperware, offering food storage products, preparation and serving items, has launched its latest ad campaign titled ‘She Can, You Can‘.

The campaign has been conceptualised and executed by IBD India- A Percept-Hakuhodo Company.

The campaign highlights the vision of Tupperware to ‘Enlighten, Educate and Empower‘ women across the globe wherein the exposure is sure to make them more confident of themselves. It intends to give a human touch to the brand Tupperware and inspire the modern women to create a path of their own.

To promote the brand, Tupperware has roped in Chhavi Rajawat (sarpanch at village Soda in Rajasthan) and Saloni
Malhotra (founder and CEO of first KPO in rural India- Desicrew Solutions), who brought about changes in the lives of the people
around them.

The company is taking a 360 degree marketing route. It will use TVCs, print advertisements, social media, BTL activities and on-ground activations like seminars and workshops for enlightening women across the country.

The ad film has been directed by Shoojit Sircar (director-Vicky Donor). It intends to engage the womenfolk with the ideology and help them take a step towards realising their dreams. It is here that by creating an emotional connect with the ‘success stories’ of Rajawat and Malhotra, the modern woman can relate to them which will act as a source of motivation for them.

Tupperware India MD Anshu Bagai said, "There are two aspects to brand Tupperware. On one hand, we have innovative kitchen solutions and for that you have seen a lot of creative campaigns from Tupperware over the last couple of years. These have clearly established Tupperware as a leader in this category.

However, the other part of Tupperware is Women Empowerment which is very deeply ingrained in the DNA of Tupperware. Being a direct selling organisation, we have an all-women sales force where a lot of them come from a very simple background but go on to achieve big things in life. They not only earn money which helps them to support their families, but the exposure they get when they join Tupperware makes them far more confident individuals. It is this that we are celebrating in this campaign."

IBD Brands COO Jyotsna Chauhan averred, "For over 16 years Tupperware has been giving women in India a platform to exercise their economic freedom. With ‘She Can, You Can‘, the idea is take this philosophy to the next level by setting up role models who can be emulated and also to highlight how Tupperware has been a catalyst of this change.”

The idea was based on a simple insight: in the face of a challenge one always responds ‘If you can, why can‘t I?‘.

"This bravado is deeply ingrained in our psyche. We just had to bring together visual role models and connect them with the audience and let their words of inspiration do the rest. The idea was more of a dream at Tupperware which we let take its own path and chart its own course of action,” Chauhan said.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories