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Triton Delhi bags the creative biz Videocon's Digiworld

MUMBAI: The Delhi branch of Triton Communications has won the creative mandate of Videocon Group‘s electronic retail business - Digiworld.


Digiworld aims to increase the geographical footprints of the Videocon Group brands and its allied partners in the competitive electronic category, which has players such as Godrej, LG, Samsung, Whirlpool and Onida.


Triton Delhi branch director Rohit Madhusudan said, "Our intent for Digiworld is to enhance consumers pride in the brand and cement a long term relationship. The fact that the client has reiterated their belief in the team is motivating."
 
Triton director Munawar Syed said that we are proud to be associated with Digiworld and it s a privilege to work for the Videocon Group.


Triton in the recent months has made senior level appointments at its Delhi office. Rohit Madhusudan has moved in from Law and Kenneth as its branch head, Kailash Saraban too has joined as the ECD and head of creative Delhi and Prashant Mishra as client servicing director.


Syed says that the new team is making a positive difference to our current challenger brands and towards new business, soon to be announced.
 

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