MUMBAI: Triton Communications has appointed Renton D‘Sousa as its chief executive officer.

This will be his additional responsibilities as he also serves the company as national director - creative and strategy. D‘Souza plans to carry out structural and functional changes at Triton.

This is the first time the agency will have a CEO. Earlier the responsibility was handled by Triton Communications director Munawar Syed and founder director Ali Merchant.

Syed said "We have always believed in nurturing our senior managers to think and perform as entrepreneurs. So when we felt it was time to give Triton that added impetus under a fresh, energetic leader, there was no question of looking outside. Renton was ready for the challenge to take Triton to its next level."

Merchant added, "My partner Munawar Syed and I have been in the driver‘s seat for over 20 years at Triton. We felt that now it‘s time to get into the passenger‘s seat. And we could not think of anyone better that we trust than Renton D‘Sousa, our NCD for over 10 years."

Talking about his new role D‘Sousa said, "It is an honour to be handed over the baton by two icons of Indian advertising. In keeping with the current spirit of the times, my aim is to make Triton, bigger and stronger. And all this faster. There are a lot of changes in the offing, structural as well as functional. With the sole objective to enhance our clients‘ brands and brand value. After all advertising is all about shifting market share. If you can do that for your client, you are doing your job".

Prior to joining Triton over 10 years ago, Renton was the creative head of a few units at Lintas Mumbai.