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Tonic Worldwide named digital agency of the year at ACEF Global Customer Engagement Awards 2019

Agency takes crown after winning 17 awards

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MUMBAI: Tonic Worldwide has been named Digital Agency of the Year at ACEF Global Customer Engagement Awards 2019. The agency also recorded multiple wins at the ACEF Global Customer Engagement Awards 2019 held in Mumbai recently. At the ceremony, the agency bagged 17 awards on the night - 12 Gold, 2 Silver & 2 Bronze trophies, and the coveted Digital Agency of the Year.

Tonic’s recent successful campaigns – Liva’s The Responsible Smart Mirror, MTV Woofer, Kotak Mahindra Bank’s #NoOneLikeMom and Kotak 811’s #IndiaInvited and Sony MAX’s ‘Filmykaant’ – received widespread acclaim and were honoured.

ACEF Forums feature in-depth discussions on the increasingly important "engagement" aspect of connection. They also recognize excellence in media thinking and celebrate the most innovative and effective work by agencies.

The results maintain Tonic’s stellar run at award ceremonies, after their recent wins at the Abbys and Media360.

Commenting on the laurels received, Chetan Asher, Founder & CEO, Tonic Worldwide said, “The multiple crowns reinforce our belief to consistently deliver disruptive ideas that have a business impact to our clients and also mark the fabulous work and effort put in by our teams. Our ‘humans before boundaries’ approach has enabled us drive real value for our clients.”

Tonic Worldwide's full list of awards are as follows:

Digital Agency of the Year – Tonic Worldwide

Gold Awards

·       Creativity in Experiential Marketing: Liva, Fluid Fashion - The Responsible Smart Mirror

·       Successful Use of Technology in Experiential Marketing: Liva, Fluid Fashion- The Responsible Smart Mirror

·       Successful Use of Technology in Digital Marketing: Liva, Fluid Fashion - The Responsible Smart Mirror

·       Innovation in Television for Customer Engagement: MTV Woofer

·       Effectiveness in Television for Customer Engagement: MTV Woofer

·       Best Use of Celebrity endorsement in Television for Customer Engagement: MTV Woofer

·       Best use of Celebrity Endorsement in Digital Marketing: MTV Woofer

·       Innovative Loyalty Program in Digital Marketing: Flying Machine’s Cool Currency - World's first Virtual Currency for Millennials

·       Creativity in Digital Marketing: Kotak Mahindra Bank’s #NoOneLikeMom

·       Effective use of Market Research in Digital Marketing: Kotak Mahindra Bank’s 811 campaign #IndiaInvited

·       Successful use of CSR Activity in Experiential Marketing: Liva, Fluid Fashion- The Responsible Smart Mirror

·       Innovation in Mobile Marketing: Sony Max ‘Filmykaant’ – Asia’s first-ever artificial intelligence (AI) NLP Based Chat Bot

Silver Awards

Creativity in PR: MTV Woofer
Successful use of CSR Activity in BTL Activities: Liva, Fluid Fashion - The Responsible Smart Mirror
Bronze Awards

·       Best use of Celebrity Endorsement in Digital Marketing: Kotak Mahindra Bank’s #NoOneLikeMom -How we used Suhasini Maniratnam to increase awareness and business potential in the south market

·       Successful use of Technology in Digital Marketing: Kotak Mahindra Bank’s #IndiaInvited - How an AR Filter got 2.5 lakh Indians together

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