MUMBAI: Custom research company, TNS, has launched its TRI*M Digital Reputation Manager, designed to assist companies in understanding the drivers of reputation in a digital environment and also tailor their communications approach to protect and strengthen their corporate brand.

TRI*M Digital Reputation Manager claims to identify the exact drivers of digital reputation for an organisation and makes precise recommendations of actions that will support long-term growth.

Stakeholder management global director Peter Pirner said, "We developed TRI*M Digital Reputation Manager to help companies cut through the noise of online conversations to understand the exact topics and engagement strategies that really will support business objectives."

TNS India SVP Parijat Chakraborty added, "The challenge of measuring and managing online buzz is equally high for global or local brands. With this new introduction from TNS, the industry now has a solid reliable system to monitor, measure and manage the online buzz around a brand or company."