MUMBAI: Allied Blenders & Distilleries (ABD), the third largest spirits company in India, has appointed TME to manage the media requirements of the company following a multi-agency pitch.
 
The size of the account is estimated to be in the region of Rs 15 crores and will be handled by the agency‘s Mumbai office.

Said Allied Blenders & Distilleries VP - marketing Ahmed Rahimtoola, "ABD has currently very ambitious growth plans including new launches in the pipe-line. We were looking for a partner to deliver our communication to the target audience in the most appropriate manner and TME‘s approach seemed to be in line with our thinking."
 
ABD manufactures brands like Officer‘s Choice, Wodka Gorbatschow and Jolly Roger Rum.

TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd. (ABD), the third largest spirits company in India , promoted by industry stalwart Mr. Kishore Chhabria. 
 
Said TME president Divya Radhakrishnan, "We look forward to delivering cutting-edge solutions to meet the needs of various brands in ABD‘s portfolio."